creating a stylish identity
As the main creative and marketing partner for property developer Bargate Homes, Rooster works on the marketing for multiple developments all at once. Each has its own tone of voice and identity – and when developing concepts for The Brick Station, we helped realise a Victorian railway theme, for a totally unique look.
The Brick Station development is based in the quaint English village of Bishop’s Waltham, Hampshire – just a stone’s throw away from the South Downs. This unique collection of homes is built on the old railway line that served the old terracotta and brickworks – which is where the name came from.
As part of our design and creative, we researched the local area of Bishop’s Waltham, in particular the railway line. Our approach was based on Victorian-era train station signage. Armed with our research, we began creating a range of identities.
After offering up several options, Rooster and Bargate produced a traditional tiled logo stamp. We all agreed that this approach set the scene perfectly for the overall identity of the development.
Continuing the Victorian theme, our photography team went on location to Bishop’s Waltham, to capture the essence of the village and surrounding area. Our experience shows us that building a narrative within a brochure helps sell a location, and a lifestyle that potential buyers can picture themselves in.