Paid search advertising, also known as pay-per-click advertising or PPC for short, is the perfect tool for businesses to utilise when in need of quick, efficient results while up against competitors and seeking new customers.

Putting ads out isn’t enough for businesses to make a valued impact. You need to get in front of the right audience. Paid search advertising offers the opportunity to promote chosen products and services to the people who are most likely to search for them by bidding on researched Google Ad keywords.

The advantages to running PPC advertising are endless, in this article we discuss just a few to get you started.

Measured, tracked results

One of the most rewarding benefits of paid traffic is the ease of tracking and measuring any results achieved using the Google Ads tool as well as Google Analytics. From clicks to conversions and even competitor impression shares, depending on your business objectives there is complete transparency on what’s working and what isn’t.

Statistics can highlight campaign performance and the results achieved depending on the budget. When implemented correctly, Google Analytics allows you to track conversions from paid ads, either right away, a few days later or when a user visits via organic after clicking an ad previously – giving you a complete view of your campaign performance and its effect.

Cost-effective performance

There may be no defined minimum spend in Google Ads, but we recommend a reasonable budget based on estimated click costs and your business KPIs – making it the perfect solution for startups and small businesses. Google Ads will only take payments when someone clicks on the ad, rather than those who don’t engage. Hence the phrase “pay per click”.

Quick access to the top of the search results

Organic marketing efforts focus on getting content on the first page of Google, which takes a substantial amount of time and effort. Businesses can use PPC to buy first-place slots that are already guaranteed.

Going organic is necessary to grow a trusted long-term brand, but PPC can work in your favour when needing those initial instant results.

High level of detail in reports

PPC offers in-depth, detailed reports on ad performance, the amount of money spent and relevant data on any click-generating keywords. This can help a business refine campaigns in great detail, ensuring you get the most out of your budget and spending.

Tip: Set up conversion data within Google Analytics to see what keywords drive transactions and measure the ROI of PPC spending.


PPC is an incredibly efficient tool when utilised for local search. People searching for products and services on mobiles in their area will immediately be met with your ads, which is most likely to lead to an in-store visit if you’re ahead of competitors on search engines.

Better branding

Paid search ads appear at the top of search engines to allow brands to build a valuable reputation. Organic rankings are often ordered by relevance or quality, and most audiences will understand this process and trust the highest options on the search engine.

According to a statistic from Google, AdWords can increase brand awareness by up to 80%.

Climb the ladder with Rooster Marketing

Rooster is an award-winning PPC agency with offices in London, Winchester, Birmingham & Manchester.

We create intelligent, data-driven PPC campaigns that deliver success for our clients – utilising the latest advancements in machine learning with over 50 years of collective knowledge in paid search. Discover how our expert team can improve your business online today.