Although an animation can seem costly, we do not create anything for our clients that isn’t versatile enough to be used across several mediums. A single animation can be used at exhibitions, social sharing, on a website, in a reception, pitches, presentations, it’s endless.
So what’s the problem with animations you ask? For many there is nothing wrong with a pure animation and it is the perfect solution for many situations. For a few, the problem is they can lack emotion and personality. If you are a company that promotes your character and individuals, then this has to come across in your marketing material. An emotional hook can be crucial to engage with some audiences and this is where the combination of video for the emotion, combined with animation for the technical detail or factual information can be the perfect mix. An example of an animated corporate video we have created is here: