Bargate approached Rooster to create a visual identity and narrative for Archers Wood.
Bargate sets itself apart from other developers. All marketing materials must exceed expectations – and for us to achieve that, we had to do our homework.
As part of our research, we went on location to soak up the local area. Archers Wood is set in the small yet accessible village of Fair Oak – close to Southampton and Winchester but also within striking distance of the South Downs. Our brief was to create a modern identity that respects tradition; one that would appeal to the target demographic.
We researched amenities nearby – and The Garden Society stood out. It’s an artisan garden centre, bursting with character. With the client, we approached The Garden Society to collaborate on the brochure, interior decoration of show homes and to develop a pop-up Bargate home within the garden centre. It became one of the defining moments in the creation of our marketing materials.
With our research, we worked up several different identities, based on the forest and the countryside location. We devised a premium feel and mocked the identities up within templates, so that Bargate could get a sense for how the final product would look. Upon review, Bargate and the Rooster team chose a stylistic serifed “A” which incorporated countryside embellishments.