We entered the world of public speaking this week, with our first Breakfast Club discussing how to start a content marketing strategy in Winchester’s intimate Hotel Du Vin.
Here’s a summary of what we covered, with links to content marketing resources and the slideshow we presented to a select group of Rooster clients this week.
A study of 100 million articles revealed some useful tips on getting more shares for your content. Here’s the biggest content marketing takeaways:
We recommended a series of online tools to help you plan content, generate ideas and find influencers. Here’s a list of what’s on offer, and you can scroll down to see them in more detail.
How can your business start to build a content marketing strategy today? We’ve prepared a Content Marketing Cycle to help you get started.
The key takeaway: content marketing doesn’t start and end at a fixed point. It’s a recurring process where you draw new lessons and make genuine improvements every time, where all your previous success will keep stacking on top of itself.
Editorial calendars are a great way to prepare your content marketing strategy. They give you an overview of your content plans for the year, and help to spread the load over time and between your team.
We recommend using Trello to plan your content. It’s free, flexible, and great for collaboration between your team. You can sign up for free, and it’s easy to duplicate the template below.
Here’s the full slideshow used on the day of our Breakfast Club. Perfect for passing on to colleagues. Scroll up for a summary of the big takeaways from the day.
We recommended several external tools during our content marketing talk, particularly ones that help amplify your message on social media:
This content marketing seminar was our first Rooster Breakfast Club. We’d love feedback in the comments from attendees, and anyone else who finds this page. What will you take away and use? What do you want to learn more about? And what didn’t work? We’re all about testing and improving, as our marketing clients know, so let us know by any means you like.
If you want to attend a Rooster Breakfast Club at Winchester’s Hotel Du Vin, send us an email and we’ll notify you about a future event.