AI is transforming life as we know it. Its rise to becoming a household name is changing the digital landscape exponentially, especially the marketing industry.

The growing integration of this technology has many exciting possibilities. It can make the lives of marketing teams so much easier, assisting with content ideation, generation, keyword research, and more.

But with great power comes great responsibility.

AI use within an organisation must be closely monitored to avoid issues such as privacy concerns, plagiarism, excessive automation or losing your business’s personal touch with your audience. The misuse of AI can only hinder your marketing efforts if you’re not careful.

The good news? You can control how AI is used in your marketing by setting clear guidelines and using content strategy solutions, like Contility, that ensure AI works for you, not against you.

In this article, we’ll dive into the potential pitfalls of using AI, why businesses need to police their use and the process for ensuring compliance with the ethics of AI in business. We’ll also explore how Rooster Marketing can help you harness the power of AI for your marketing strategies and beyond.

 

The potential pitfalls

It’s a truth universally acknowledged that AI is a powerful tool for businesses to harness, transforming the behind-the-scenes practices for marketers, as well as enhancing the user experience.

 

Plagiarism

AI has the reputation of accidentally plagiarising the work of others when generating content. It goes without saying, the ethical concerns of this alone are enough to encourage the regulation of this type of content generation. Google also discourages this practice, and therefore, it will negatively impact your business’s SEO and visibility in search engines.

As a result, rigorous checks and reviews by humans of any content produced using AI must be implemented. Never take AI at face value! Tweak, edit, rework, but never use any content intended for your customers straight from AI unchecked.

 

Excessive automation

We’re all for making the lives of marketers easier! However, the overuse of AI automation tools can be damaging to the relationships with your customers that you’ve fought so hard to nurture. For example, an excessive number of automated emails being sent to your customers or AI recommendations that lack personalisation can discourage retention and customer loyalty.

In this saturated marketing landscape, customers are pining for personal connections and to engage with brands that truly understand and cater to their needs. Therefore, the use of AI automation needs to be closely monitored.

 

Privacy violations

Privacy matters so deeply to modern consumers. They understand now that their data can be a currency for businesses and, therefore, are more cautious with whom they entrust their personal information.

AI does, unfortunately, also have a reputation for blurring the lines of personal privacy and thus risks violating your customers’ trust. Thus, transparency over how this data is being used is crucial.

Additionally, human-directed controls are needed to ensure your customers feel that their information is in safe hands.

 

Why do we need to consider the ethics of AI in business?

So, how should businesses operate moving forward?

Of course, businesses can’t ignore the rising prevalence of AI. And they shouldn’t! Approaching the use of AI in your marketing campaigns with a sense of responsibility is essential to balancing your company’s need for innovation with ethical considerations.

That’s where Contility comes in.

Our Contility content strategy solution empowers AI use across your marketing materials, supporting your team with content ideation, generation and keyword research.

With our review and approval system, this all-in-one platform also ensures that AI use can be aligned with your company’s values and marketing goals, all while being used responsibly.

 

A guide to ensuring compliance with the ethics of AI in business

But, where do you begin? The process of controlling AI within your organisation is simple when you know how. We’ve broken down the process into some essential steps:

 

Step 1: Establish clear ethical guidelines

The first step to ensuring the most beneficial path for AI adoption is to establish clear guidelines within your organisation.

Crucially, whilst this technology is powerful, it must be used by your marketing teams responsibly. Guide your team through the best practices for using this technology, how it can support their workflow and when it should be avoided.

By establishing these boundaries early with your team, you’ll build trust and avoid stepping into any grey areas.

 

Step 2: Implement AI oversight mechanisms

Implementing this technology for smaller tasks, to get the ball rolling with content ideation or helping your team draft compelling blog articles is a brilliant way to support workflows and enhance productivity.

However, nothing created using AI should ever be the final product. With editing and oversight, incorporating this human touch is essential to ensuring that the content you produce is accurate, compliant with privacy regulations and truly speaks to your customers.

Review and approval systems are an essential step in this process. With Contility, marketing teams can approve internally before submitting to a client, meaning that AI use can be checked rigorously for quality control.

 

Step 3: Ensure transparency with customers

Always, always, always be open with your customers about how their data is being used, especially in regards to AI. Many customers are still nervous about its wider adoption, particularly by businesses they have a lasting relationship with, so transparency is key.

Also, make sure you inform your customers whenever AI is involved throughout their purchasing journey with your business. Whether it be the chatbot they engage with on your website or AI product recommendations, this open approach is crucial to building and maintaining trust.

 

Step 4: Regular training and upskilling for teams

Educate your marketing teams about the AI tools you want them to use, providing guidance and training along the way. Through this process, your business gains valuable oversight of how AI is being used by your employees and thus polices its use more effectively.

The landscape moves so fast, as temperamental as the British weather. Make sure your team is prepared for anything by encouraging continuous learning.

 

Contility’s role in AI control

Contility is a content strategy platform that empowers businesses to create and manage their content ecosystem, complete with AI integration and performance analytics. Keep your AI efforts in line with your business’s values and goals with Contility.

Contility’s main avenue of enabling AI control is through its review and approval process. Nothing can go live without being submitted for approval, so any managers or stakeholders can fact-check or ensure that there is no risk of plagiarism before going to a client or being published.

It helps your business create a clear set of rules around AI usage, guidelines that ensure your marketing stays ethical and transparent. Whether it’s keeping your AI-powered ads from being too pushy or ensuring personalisation doesn’t cross over into invasion of privacy, Contility helps you manage it all.

When you use Contility, you’re not just controlling AI, you’re using it to your advantage, responsibly.

 

Harness the power of AI with Rooster Marketing

Ensuring compliance with the ethics of AI in business is becoming an essential part of running an organisation in 2025 and beyond. Implement the effective and transparent use of AI with content strategy solutions, like Contility, which will support your business throughout the journey.

Our wealth of experience at Rooster Marketing means we’ve seen it all. With our full-service agency, we can help you adapt to new and emerging technologies, supporting your position as a market leader.

Set your business apart with Rooster Marketing.

Contact us to learn more about our complete range of services, as well as our brilliant content strategy solution, Contility.