Search marketing is big business for any company. Whether you are an organisation looking to improve brand awareness or plainly and simply wish to boost sales, it’s time to get with the times: customers are using their voices to search. If your site is not optimised for voice search, you’re effectively placing leads into the hands of your competitors – and here’s why:
With the increase in popularity of voice assistants such as Siri and Cortana, and devices like Amazon Echo, Google Home and Sonos, it has been predicted that 50% of all searches will be conducted with voice or through images in 2020.
The main reason behind the rise of voice search is the increase in smartphone capabilities – voice recognition and dictation technology has come on leaps and bounds in recent years. For many, it’s now easier to have a conversation with your phone, rather than typing on a small screen.
Balazs Molnar, head of search marketing at Google Southeast Asia, had this to say about why voice interactions are driving search in Asia:
“While voice search and commands are unlikely to replace typing completely, in many Asian languages it’s harder for people to type using a small keyboard. For instance, character-based languages or languages with a lot of diacritical markers, like Vietnamese. People find it easier to speak rather than type on their phones.”
What are People Voice Searching for?
According to the Internet Trends Report 2016, people are using voice search for a variety of things including general day to day searching. Interestingly, an estimated 22% of voice searches are for local content and information, meaning that there are a few simple steps you can take to start appearing in voice search.