Instagram is one of the most cost-effective marketing tools out there – as it’s completely free to use. The social media networking site can be a great platform in promoting the brand identity and personality of a business – no matter what it may be.
If you are too familiar with the phrase ‘we don’t have the resources’, then it’s time to rethink strategy and work with the resources you do have.
Promoting your business visually does not need to be pricey, nor does it need to be time-consuming or hard work. Using imagery and videos to show off your company’s assets can significantly increase audience engagement and digital presence – and is a technique that should not be ignored.
Why use a smartphone for photography?
In this day and age it’s highly unlikely that not one person in the workplace will own a smartphone – unless they’re really passionate about playing Snake and refused to give up their first mobile phone.
But if that’s the case, then it’s best to avoid using any old devices to avoid seeing grainy, blurry and low-quality results.
But if you, or a colleague, has an iPhone then why aren’t you using it?
iPhone photography can produce some incredible results – and the best thing is, it’s always in your pocket, ready to go.
We’ve put together this handy guide to help you capture your own incredible images, to help promote your business on Instagram.
How to take good Instagram photos
Learning how to take professional photos without a high-tech, and expensive, camera is easy really. You just need to understand the basics and remember these simple rules.
Step 1: Natural lighting is key
Lighting is essential to capturing an effective photo. If you’re shooting indoors, then it’s best to take photos near windows or in well-lit rooms.
At night, try to find sources of ambient light, like street lights.
Top Tip: Avoid using the camera flash.