how to identify commercial intent keywords
Targeting high intent keywords in your campaigns will boost your campaign performance and ultimately increase conversions so it is important to identify them. There are a few different types of commercial intent keywords and it depends, business to business which ones are more valuable.
For any e-commerce business ‘Buy Now’ commercial intent keywords are most valuable. These keywords feature terms like; Buy Now, Buy, Deals, Coupons, Free Shipping & Discount Codes. A searcher using these terms in their search query is ready to buy something and it is in your best interest, as an e-commerce business, to be at the top of these types of searches.
Another category of commercial intent keywords that are valuable to e-commerce businesses is ‘Product’ commercial intent keywords. These are valuable as the searcher has a product in mind that they want to buy and so just as mentioned above, you will want to show your ad at the top of these searches. Terms used in ‘Product’ commercial intent keywords are; Product-specific terms (e.g Mobile Phone), Branded terms (e.g Samsung S10), Product categories (e.g smart mobile phones) and terms such as; cheapest, affordable, best & reviews.
The value of each keyword will vary depending on the business but usually, the most valuable terms will be product-specific or branded.
For a business offering a service, the same rules apply but the terms used will be slightly different. If you offer a service then you are looking for keywords that indicate that the searcher is ready to enquire or book. These terms include; hire, book, book now & near me.
Service & Service Category terms will also be valuable and have high intent, e.g Cleaning company, Lawyer Firms & IT Services. These keywords indicate that the searcher knows what they want and again, just needs to find somewhere that they like and trust, to do it.