What Did People Search for in 2016?

With the new year now in full swing, it’s a good time to reflect on what actually happened last year. We saw one of the biggest shake-ups in UK history with Brexit, countless losses of iconic celebrities both in the UK and overseas and so much Drama that TV soap couldn’t of come up with that script.

So as we look back on the past year, what exactly were we searching for during all the commotion? Well with the release of Google Search 2016 Trends can give us a pretty good idea!

Google Search in 2016

Google released their 20 top trending search results of 2016 in December last year and the rest of the results in January. As a warning, they may not surprise you.

According to Google, the most searched for term in 2016 across the globe was the mobile app Pokemon Go. Second came the release of the iPhone 7 in September, and the new presidential elect Donald Trump was third most popular, with most searches in America and with the main spike happening in November – election month!

So, that’s global search, but what about United Kingdom search? Google Trends gave us more than just the most popular, we can see different categories on search including; Top trending, events and what questions.

Let’s take a look at the top 5 in each category:

Top trending searches in the UK

1. Euro2016
2. Pokemon Go
3. David Bowie
4. Donald Trump
5. Prince

euro 2016 sport search

Most searched for news events

1. Brexit
2. US election
3. Hurricane Matthew
4. Brussels attack
5. Zika virus

Top searched for politicians

1. Donald Trump
2. Theresa May
3. Jo Cox
4. Hilary Clinton
5. Boris Johnson

search donald trump

The top beauty searches

1. How to make your hair grow faster
2. How to do a smokey eye
3. How to do nail art
4. How to make a face mask
5. How to French braid

Top searches for famous men

1. Conor McGregor
2. Sam Reece
3. Paul Pogba
4. Wayne Bridge
5. Kimbo Slice

conor mcgregor google search

Top searches for famous women

1. Meghan Markle
2. Stephanie Davis
3. Honey G
4. Carol Vorderman
5. Kesha

Top fashion questions asked

1. How to get ink out of clothes
2. How to tie a Windsor Knot
3. How to iron silk
4. How to use a needle threader
5. How to shrink clothes

Top ‘how to cook’ questions asked

1. How to make batter for fish
2. How to make Yorkshire puddings
3. How to make mashed potatoes
4. How to make meatballs
5. How to make churros

how to make batter for fish

Top ‘how to’ questions asked

1. How to play Pokemon Go
2. How to lose weight well
3. How to stay young
4. How to go live on facebook
5. How to vote for EU referendum

Top searches for those we lost in 2016

1. David Bowie
2. Prince
3. Alan Rickman
4. Victoria Wood
5. Muhammad Ali

david bowie image search

Most searched for movies

1. Deadpool
2. Suicide Squad
3. The Revenant
4. Batman vs Superman
5. Captain America Civil War

Most searched for recipes

1. Blueberry wine
2. Greek salad
3. Jaffa cake
4. Profiteroles
5. Toad in the hole

how to make blueberry wine

Most searched for sporting events

1. Euro2016
2. Olympics
3. Wimbledon
4. Six Nations
5. Tour de France

Most searched for tech devices

1. iPhone
2. Samsung Galaxy
3. Google Pixel
4. Sky Q
5. Amazon Echo

Top ‘what is’ questions asked

1. What is Pokemon Go?
2. What is Brexit?
3. What is the single market?
4. What is the EU?
5. What is a coup?

how to play pokemon go

Top ‘where is’ questions asked

1. Where is Brussels?
2. Where is my polling station?
3. Where is The A Word filmed?
4. Where is Britannia cruise ship today?
5. Where is Eden filmed?

So there you have it, the most important and popular search trends of 2016, we definitely focused on current news and were asking some important questions!

We’re excited to what search in 2017 will bring.

Interested in learning more about search marketing and trends? Why not take a look at some of our other search related posts.

Posted by Kath Sellwood on 11 Jan 2017