With the new year now in full swing, it’s a good time to reflect on what actually happened last year. We saw one of the biggest shake-ups in UK history with Brexit, countless losses of iconic celebrities both in the UK and overseas and so much Drama that TV soap couldn’t of come up with that script.
So as we look back on the past year, what exactly were we searching for during all the commotion? Well with the release of Google Search 2016 Trends can give us a pretty good idea!
Google Search in 2016
Google released their 20 top trending search results of 2016 in December last year and the rest of the results in January. As a warning, they may not surprise you.
According to Google, the most searched for term in 2016 across the globe was the mobile app Pokemon Go. Second came the release of the iPhone 7 in September, and the new presidential elect Donald Trump was third most popular, with most searches in America and with the main spike happening in November – election month!
So, that’s global search, but what about United Kingdom search? Google Trends gave us more than just the most popular, we can see different categories on search including; Top trending, events and what questions.
Let’s take a look at the top 5 in each category:
Top trending searches in the UK
2. Pokemon Go
3. David Bowie
4. Donald Trump