Almost half of 18 to 49-year olds get their news and information online – a trend that doesn’t look like it’s slowing any time soon. We’ve compiled 4 reasons why content is the make or break of a website.
1. Content marketing offers 3 times the leads of traditional marketing
According to Eloqua’s recent ROI report, content marketing produces three times as many leads as traditional marketing – AND costs 62% less.
61% of online customers made a purchase after reading recommendations on a blog (Julia McCoy, Impact). 30% of consumers are more likely to buy a product recommended by a non-celebrity blogger.
Small businesses who have blogs on their website get on average 126% more lead growth than those without. If you combine that with the fact that WordPress reports that over 409 million people view blogs on their website each month, the importance of content on your website starts looking very real.
2. Regular content helps build your brand and your market position
By having a blog or news page, you can talk directly to customers and establish yourself as a leader in your field. Cover different topics on products, current events and published advice, with a focus on real quality and a personal approach.
Customers react better to personalities than brands, so by connecting with readers and appearing more human, your company earns a welcoming, personable brand status.
By engaging your readers through an interesting, informative or entertaining blog post, you will establish a fanbase. This will help consumers old and new put trust in your company.
Content can be used as an extension of your customer service. Is there one question that every customer asks? Write content that answers that question, so they can tell if your services are what they actually want – which can help to qualify your leads.
3. New and existing quality content will support your SEO
Blog articles on your website will help your SEO.
It’s as simple as that.
Targeting longer keywords can help blog posts rank in their own right, which will help increase traffic. Links to your content can boost referral traffic and can significantly improve rankings to your site as a whole.
Even without these major milestones, websites with regularly updated blogs have on average 434% more indexed pages than those who don’t publish. More indexed pages (with good targeting) means you can reach even more potential customers.
4. Content will help you learn more about your audience and in turn improve your website and service
Creating content can tell you a lot about your audience – not just through the obvious demographic and behavioural statistics from analytics.
Watch how they react – see what they’re saying in comments and social media and use this information to tailor your website to what people want to see more or less of. Something you didn’t see as a selling point for your business, like a helpline service, might be what your customers really love.
And maybe there are a few things you can improve – your customers will definitely tell you this! There’s always a little fear about reputation management in these scenarios – but if you don’t know, how can you ever improve your service or grow your company?
The best part – you have the power to do it yourself!
A marketing agency telling you that you can do the work yourself. Madness?
Nope – we believe that sometimes, the best content comes from the client; because who knows more about your business than you?
Obviously, we’re experts at content writing and writing for SEO. So if you want to save time and resources with content writing, we’re happy to help – even if it’s just casting an eye over the content and making it more search engine friendly!
Content marketing is a powerful tool for both B2C and B2B marketing. So if you’re interested in improving your content marketing or starting from scratch, get in touch today at [email protected] or on 01962 841200.