Responsive Web Design: What is it and why does it matter?

Imagine a world without the internet. No Facebook, no games, no Donald Trump tweets, no more avocado Instagrams, and no sophisticated web design. Just what would we do with ourselves?

It may be nice to have a break from connectivity from time to time, however, it’s surprising just how much we depend upon the internet during our day-to-day lives. For example, where would you be without your sat-nav? Actually, you’d probably be on the right track…

For many of us, it’s the first thing we do when we wake up, before we even say good morning to our loved ones – we go online! Whether it’s social media, catching up on the news or checking emails, we’re connected 24/7.  And, with the go-to device for connecting whilst on the move a smartphone, it’s not surprising that over 50% of global Google search traffic comes from mobile devices.

Knowing this, it’s important that businesses stay ahead of the game, and up theirs, by integrating a responsive design into their website.


So… What is Responsive Website Design?

Responsive website design enables your desktop site to adapt in size and layout in order to fit a smaller screen, such as a smartphone or tablet.

This enables your customers to view your content seamlessly across a host of devices, staying just a few taps away from the information and details they need both on the computer and on the move.


Why does having a Responsive Web Design matter?

When websites have a responsive design, not only will your customers be able to browse at any orientation with comfort and ease, finding the exact information they require, but you will also benefit from the adaptation due to Google ranking your business higher.

This is due to Google’s algorithm which now ranks mobile responsive websites higher – improving the overall user experience of searching by prioritising those with multi-dimensional capabilities, making information easier to discover.


Responsive Web Design at Rooster – A Hampshire based Marketing Agency

With many businesses now relying heavily on their website, whether it be for booking, selling or retaining information available to all prospective and existing customers – the importance of building and maintaining a fully functioning, user-friendly web space can heavily influence business outcomes.

Together, with the continuously improving capabilities of analytical tools – pinning down an online strategy that works for you can not only boost sales but can also increase brand loyalty, enabling you to forecast and plan for the future due to data trends.

At Rooster Marketing, we pride ourselves on working with businesses to create and implement responsive web design that stands the test of time. Our experienced developers and creative designers have worked with a range of diverse clients from a number of different sectors to improve their web user experience and boost overall strategy.

To find out how our responsive web design services can help your business, please call 01962 841 200 or email at [email protected].

Posted by Nikki Osborne on 19 Apr 2017