In 2025, artificial intelligence is reshaping the landscape of the internet, and with it, how we search for and find information. AI-powered summaries have taken over scrolling through what sometimes feels like endless webpages, making the search for details easier than ever before. Users can now find smart contextual results and instant answers at the click of a button.

So, as Google continues to roll out AI Overviews and AI Mode, the rules of SEO are changing exponentially. If your current SEO strategy doesn’t account for these changes, your business risks losing visibility, traffic, and ultimately your competitive edge.

In this article, we’ll explore what AI-powered search really means, why it’s essential to update your strategy in 2025, and how you can optimise your content to appear in AI Overviews and search results.

We’ll also share why our expertise at Rooster Marketing means that we can transform your online presence, attract quality leads and set your business up for success.

 

The Rise of AI Search: What’s Happening?

Search is no longer just about pairing questions with keywords; it’s all about understanding user intent.

Google’s AI Overviews use generative AI to summarise search results and give users instant answers to their questions. These overviews appear above the traditional organic search results, reshaping the user journey and how users now interact with content on the internet. If your content doesn’t make it into these overviews, it’s likely that your website is being skipped altogether.

Google’s AI Mode takes searching to the next level. It handles everything from text-based, speech-based and image-based queries. This smart and context-heavy way of searching will work out what the user wants and give them a smart, relevant response. Users will even be able to ask follow-up questions to dive deeper into the topic of their choice.

 

Still in Development: A Work in Progress

It’s worth noting that artificial intelligence as a whole is still in its infancy, especially when it comes to search. Google has only begun to roll out AI Overviews and AI Mode internationally as of 2025, so it’s definitely a work in progress.

However, its impact on the way we search is undeniable, so the importance of adapting your SEO strategy should not be underestimated. If you adapt early on, you could potentially drive more quality traffic to your website, and it could mean you’re attracting users who are more likely to convert and commit to a purchase with your business.

 

Why Your SEO Strategy Must Evolve

Sticking to traditional SEO tactics is simply no longer enough to stand out in search results.

While keyword research, backlinks and meta descriptions still matter, AI has truly revolutionised the search for information. Google now favours content that can be easily summarised, understood in the context of the search query and verified as authoritative.

Optimising SEO for AI search and Google’s AI Mode is the only answer to staying ahead of your competitors and unlocking a whole new level of visibility. It’s fast becoming an essential aspect to consider in your strategy.

 

How to Appear in AI Search Results: What Really Works

So, how do you optimise for this new search environment?

Here are the most effective ways to ensure your content stands a chance of being featured in Google’s AI Overviews and AI Mode:

 

Deliver value, quickly

Google AI Mode and AI Overviews are looking for whether your website delivers value right away.

Google is now pulling smaller and specific pieces of information from across the web to inform its AI summaries. It could be one sentence from one article, an image from another, and a statistic from a third article, all combined into a single, digestible rundown that answers a user’s query.

 

Structure your content for summarisation

Google AI Mode loves structure. When your content is easy to scan, it’s easy to summarise, making it far more likely to appear in an AI Overview.

This means that you should be:

  • Using clear headings and subheadings
  • Breaking content down into digestible, focused sections
  • Formatting to make key points easy for Google and readers to extract information
  • Answering specific questions

Remember, the usefulness of your content doesn’t necessarily guarantee visibility. Your content will need to align with the search query in a very specific way.

 

Optimise for topics, not just keywords

It’s time to zoom out and look at the bigger picture.

Try building your content clusters around key themes, rather than individual keywords. We suggest that your content team reshapes their output so that it covers a topic from multiple different angles, which will give your content a far greater chance of aligning with variations within a user’s search topic, thus capturing applicable traffic.

This approach shows search engines and their AI software that you understand a subject holistically, signalling relevance and authority and making your content more likely to appear in search results.

 

Technical SEO

You should also be paying close attention to your website’s technical SEO, including page speed, internal linking, navigation and mobile optimisation, which will not only encourage your users to stay on your website for longer, enhancing conversions, but it will also signal to Google that your content is valuable.

 

Create people-first content

At the end of the day, your content is written for people, not just AI-powered algorithms. Make it engaging, readable, and genuinely useful.

Creating user-first content is a must in 2025 and beyond. You should be providing a great page experience for users, incorporate multimedia content, and ultimately make sure your content is easy to read and understand.

 

SEO for AI Search: A New Mindset For a New Era

This is just the beginning; artificial intelligence is fast impacting every aspect of digital life as we know it.

And whether you like it or not, AI isn’t going anywhere; it’s sparked an ongoing shift in how your company will create content, structure ideas and speak to your audiences. The best strategy is to gain an understanding of how the software works, what it looks for when curating search results and how you can use this for your business’s advantage.

Embracing SEO for AI search and staying ahead of evolving search trends and technologies is one of the best ways to keep your organisation afloat and enable it to thrive in this changing digital environment.

 

Ready to Boost Your AI Visibility?

At Rooster Marketing, we’re already helping brands prepare for the AI-powered future of search. From auditing your current content to strategising for AI integration, we’ll help ensure your business can not only be found by your audience, but also keep them coming back for more.

If you’re looking to appear in Google’s AI Overviews and AI Mode, get in touch with a member of our team today to find out how we can support your SEO strategy and help your business achieve new heights of success.