SEO – Quick Fix or Long Term Strategy?
SEO strategy – now there’s something most people don’t have a clue about or have never been asked about by their digital agency. We hear of so many horror stories where clients are spending thousands of pounds on SEO monthly, to get very little in return.
At Rooster we believe in strategy, planning and relevant content when looking at a clients’ Search Engine Optimisation (SEO) and PPC campaign as part of their overall digital marketing strategy.
With digital marketing becoming increasingly full of the quick win or have-a-go merchants, it has become more important than ever to strip your SEO back to basics, look at what you want to compete for, where the relevant traffic is and more importantly ask yourself “What makes us different?” and set your strategy around it.
Think strategically or find yourself slipping down the Google rankings – FAST!
You should now be thinking strategy, insight, content and in-bound marketing to provide measurable and more effective SEO results and return on your investment.
Before starting any SEO, plan your digital strategy and ask yourself:
• What are your business goals?
• What are your values as an organisation?
• What is your brand message and do you always go back to it?
• What makes you different from your competition?
• What marketing channels are available to you and most relevant to your clients?
• Who are your competitors and what are they doing?
• What budget and resources do you have available?
Plan your strategy, take time to build your foundations and think about the content for all your SEO and you will reap the rewards of a strategy that stands the test of time and helps improve your online presence.
If you find yourself in need of a little help or advise, drop us a line at [email protected] or pop in to our offices in Winchester, Hampshire for a chat!.