Just because your content marketing agency or even your boss thinks it’s a great idea, doesn’t make it so.
If more time was spent researching your audience and finding out what they really want, your content would have been easier to pitch, or more widely consumed – it would have been overwhelmingly more likely to succeed. Our agency does content marketing the way we do everything; we take time to research as deeply as possible before making a single move. We see what’s out there. We see if anyone wants more of it. We figure out who we’ll need to pitch it to.
We get the facts and do the science.
That gives artistry a direction and a purpose, beyond wild creativity.