Advertising Service with Rooster
Advertising is important for both new and existing businesses. It is one of the first steps to building strong relationships with your customers by communicating important information.
Marketing plays a crucial role in reaching out to both existing and potential customers. Without effective adverts, how can your customers be aware of your new products or services?
With advertising, consumers are able to choose the best goods that meet their needs, allowing them to compare similar products from different brands prior to deciding on what to buy.
If it is done effectively, you will see increases in sales and the popularity of products and services, leading to a boost in company profits.
Combining our variety of in-house creative services, we provide the design for digital and print, media planning and buying, television adverts and radio advert production.
What is Advertising?
Advertising is the process of making your product or service known to the marketplace. It is essentially spreading the word about what your business has to offer to your potential customers.
While marketing is the way in which you convince potential buyers that you have the right product for them, advertisements are how you communicate to them that your product exists and is available to them.
Types of Advertising Mediums
There are several types and each has different attributes, including; price, viewing demographic and medium.
TV is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for airtime during popular TV events.
The typical length of a radio advert is 30 seconds, but if the message is complex – 60s are available. It too is worth noting that these days only smaller more local radio stations utilise advertisements as it is their main source of funding.
Online adverts is a form of promotion over the internet to attract new traffic and customers. Online ads are delivered by an ad server. Here are some examples of online mediums:
In-store is any advertisement or promotion placed in a physical store.
If you need to make a big impact in your local area, outdoor (OOH) can raise awareness of your business’s profile and deliver results.
If you’re looking to advertise offline, print can be extremely successful depending on your desired audience. Press – also known as print – describes marketing in a printed medium such as a newspaper, magazine, or trade journal.