Advertising is important for both new and existing businesses. It is one of the first steps to building strong relationships with your customers by communicating important information.
Advertising plays a crucial role in reaching out to both existing and potential customers. Without an effective advertising campaign, how can your customers be aware of your new products or services?
With advertising, consumers are able to choose the best goods that meet their needs, allowing them to compare similar products from different brands prior to deciding on what to buy.
If advertising is done effectively, you will see increases in sales and the popularity of products and services, leading to a boost in company profits.
Combining our variety of in-house creative services, we provide advertising design for digital and print, media planning and buying, television advertising and radio advert production.
Advertising is the process of making your product or service known to the marketplace. It is essentially spreading the word about what your business has to offer to your potential customers.
While marketing is the way in which you convince potential buyers that you have the right product for them, advertising is how you communicate to them that your product exists and is available to them.
There are several types of advertising and each has different attributes, including; price, viewing demographic and medium.
TV advertising is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for airtime during popular TV events.
The typical length of a radio advert is 30 seconds, but if the message is complex – 60s are available. It too is worth noting that these days only smaller more local radio stations utilise advertisements as it is their main source of funding.
Online advertising is a form of promotion over the internet to attract new traffic and customers. Online ads are delivered by an ad server. Here are some examples of online advertising mediums:
In-store advertising is any advertisement or promotion placed in a physical store.
If you need to make a big impact in your local area, outdoor advertising (OOH) can raise awareness of your business’s profile and deliver results.
If you’re looking to advertise offline, print advertising can be extremely successful depending on your desired audience. Press – also known as print – describes advertising in a printed medium such as a newspaper, magazine, or trade journal.
Drive brand awareness with a carefully planned marketing campaign.
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