Brand Identity at Rooster
The key to good branding comes from an expert understanding of what experiences will induce certain emotive reactions from your audience. The stronger the emotional response to your brand identity, the higher and more successful your brand engagement will be.
Our bespoke brand workshop establishes where you as a whole business want to go, who you want to be, how you should be talking to resonate with your market and what how to align your values with your audience’s.
At Rooster Marketing we know that brand consistency is key. You cannot move forward until the correct brand positioning and messaging has been established. This is why, as a result of our unique brand workshop, you will be supplied with brand guidelines. These make sure that across all channels and media, branded experiences will remain consistent.
Rooster Marketing will work closely with you and your team to develop a coherent and creative strategy that details the steps it takes to develop your brand in the short and long term. We can implement everything from audience research and creative design to printing and digital development and have done so for some of the biggest brands in the country.
The one big thing that we have learned over the years? Keep it simple. You’ll be amazed at how often we can solve a complex branding issue with a simple, fresh insight. Sometimes that’s all it takes to turn your business around.
What is a Brand?
Put simply, a brand is an identifier. It represents a set of specific associations that your consumers will make with your company, products, services and staff.
If marketing is what you do, branding is who you are as a business. Your company’s brand will need to have a specific look, voice, views, abilities and hobbies – just like a person would. It is these assets that build your brand personality and ultimately give you that competitive edge.
Why is your Brand Identity Important?
The importance of a brand comes into play when you realise that fundamentally branding is the process of making sure that your business is always the first choice in a consumer’s mind.
For instance, how many people do you see in a day? How many of these do you remember? How many would you like to see again? And ultimately, how many become your friend?
This is the importance of a brand; to become that friend.