Rooster’s Email Marketing Service
Here at Rooster, we can help elevate your email campaigns and ensure that they stand out.
We utilise a number of time-tested, and industry proven tactics to drive open rates, increase click through rates and ultimately ensure conversions.
Our dedicated team focus on four areas to improve your email campaigns and optimise those all important conversion rates:
- Responsive email design so your email works on any device.
- Creative copywriting to keep your message concise and on target and to drive engagement and conversion.
- A/B split testing to improve conversions.
- Data analytics and reporting to shape and inform your next emailer.
Whether you need advice, research, written or editing both copy and designs, we create emailers that ensure your message and communication is a perfect fit for your target audience.
What Is Email Marketing?
Email marketing is the process of directly marketing a commercial message to a pre-defined and targeted group of people via email.
Being one of the only channels in digital marketing that surpasses generational segmentations, its goals range enormously. From promotion to awareness, to industry information and updates and even to those emails sent in an attempt to subtly – or in some unfortunate cases not so subtly – coax people back to your website.
Whatever the goal, email remains one of the most powerful ways to entice customers. Consequently, it has recently seen a resurgence in popularity amongst marketers. But why is email marketing such a popular and crucial element in a marketer’s arsenal?
Why Email Marketing is Important
Companies are contributing 23% of their total sales to email whilst only investing 16% of their marketing budget on email! Accordingly, here are some of the most important benefits that it affords businesses and reasons for email’s popularity:
- The largest reach of any channel.
- Full customisation.
- Huge ROI potential.
- It is a professional and accepted channel.
- Great analytics and reporting.
Clearly, email marketing offers a fantastic opportunity for marketers to do a whole lot more with a whole lot less – which can only be a good thing right?