What is Consumer Insights?
Consumer insight is the understanding of your customer based on their buying behaviour, their experiences with you, their beliefs or their needs. By researching your target market, you can identify patterns in their buying behaviour and discover exactly what is important to them.
Once you know why your customers do things a certain way, it will be much easier to establish and build long-term relationships with them.
Benefits of Consumer Insight Research
Consumer insight research helps you to stay one step ahead of your competitors by appealing directly to their wants or needs. You will be able to develop new products or services which combine feedback from customers, creating a new, overall more appealing solution.
It will also provide you with a clear picture of the decisions behind the buyer journey and the touch points that influenced those buying choices. This is incredibly useful as you will know the main stages of which you lose your customers which can be used to fuel your retention strategy. Additionally, you will have a better understanding of your return on investment for marketing opportunities that cannot be easily tracked, like if you sponsored an event, for example, it would be very hard to track exactly what this has achieved without some consumer insight research.
Let Rooster Marketing Gather Consumer Insight For You
Consumer insight data is often overlooked or left redundant by companies because as it is largely qualitative, it can be harder and much more time-consuming to collate the results so that they can be used to inform decision making. Consumer insight data often cannot simply be automatically sorted and will require an experienced individual to make recommendations based on the results.
Our consumer insights will give you a multi-view of your customers derived from strategic analysis of qualitative and quantitative data. The qualitative data will be logically sorted and business recommendations will be made so that the information can easily be used for decision making.