Marketing Strategy at Rooster
Careful market research and planning serve as the cornerstone to any successful campaign. With the help of an audience and outcomes exercise, we can uncover who your target audience and stakeholders are, what their needs and behaviours are, how you should address them and what you need to do to drive them to convert.
Throughout the development of any marketing strategy, we can act as an advocate for content strategy in your organisation. This can help your team to align content objectives and ensure that the process is as smooth and productive as possible.
What is a Marketing Strategy?
A strategy for your marketing activities is a long-term plan to achieve certain marketing objectives. It works by combining all marketing goals into one comprehensive master plan.
A cross-channel marketing strategy can include a multitude of assets, marketing tools and even events, all tied together with by one overarching consistent message. It is this integration that will work to engage with an audience and meet pre-defined marketing objectives.
A realistic and achievable marketing strategy should draw from extensive market research. By focusing on audience, competition, and the product mix this research should unlock the answers needed to achieve maximum profit.
Why is a Marketing Strategy so Important?
A marketing strategy effectively works as a handbook for your corporation. As such, it allows all digital activities to become aligned with your business goals. It will ensure that all your resources are optimised and geared up towards these goals. Ultimately, this means that you can do more with less – which for any business, big or small, is definitely a big plus!
A strategy can help your business by:
- Understanding and unifying your business’ needs.
- Increasing your current market reach.
- Tracking costs and ideas.
- Developing your reach in new markets.
- Innovating business ideas and growing.
- Diversifying your audience where possible.
These benefits, work together to bring about increased focus, more leads, higher conversion rates, successful customer retention levels and ultimately more profit.
What a Marketing Strategy Involves
The development of a marketing strategy begins with the development of clear aims and objectives.
Then, after extensive market research into the competition, target audiences and realistic outcomes, an organisation can work out the necessary tools and tactics needed to meet these objectives. This also allows companies to establish their (marketing) budgets and to realise where most spend and focus is needed.
A strategy will analyse your entire business. It will answer crucial questions about your business including:
- What are you currently implementing and why?
- Who is your audience and what are their needs?
- What is your competition doing and why?
- What are your future aspirations as a business?
- What assets need optimising and refining?
A strategy for marketing will then work to integrate your marketing to work in coherence and deliver a multilateral marketing message to drive your various audiences.