By definition, copywriting is the process of writing relevant content for a specific target audience in order to market a product or service. In reality, it is so much more than this and goes beyond just writing words that convert better; Copywriting is a creative process that requires the ability to adapt copy to any tone of voice, for any audience, to represent any business and to communicate any message.
Copywriting is a strategy in itself. For successful copy, you must have a clear end goal; who it is for, why it is being written, and what reaction do you want to spark from the person reading it?
Effective and precise copywriting, like content marketing, can prove to be an absolute game changer and its potential for ROI is huge.
Today copywriting spawns many different forms; Digital, traditional print, advert taglines, website copy, video & animation, radio jingles, podcast scripts and even recipes are all considered types of copywriting. Consequently, copywriters need to be both an agile and creative breed.
Here at Rooster Marketing, we are lucky enough to have an in-house team of experienced copywriters. They are able to research, develop and create your copy from scratch.
Our copywriters produce unique content which is not only optimised fully for search engines but, also, directly relevant to your audiences using the correct tone of voice, level of detail and terminology throughout.
Our copywriting services include a thorough research and planning stage, a drafting stage and then three rounds of edits per piece of copy.
We are more than happy for clients to supply their own copy for review, and Rooster is here to assist if you as much or as little as you want.
Expert copywriting that caters for your business, your readers and for search engines will increase traffic to your site and heighten brand engagement.
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01962 841 200