An SEO audit can help you identify technical issues, on-page optimisation opportunities, and off-page SEO improvements that can improve your website’s search engine visibility and performance. By implementing the recommendations from an SEO audit, you can increase your website’s traffic, rankings, and revenue.
Comprehensive SEO Audit Services
Our in-depth SEO audit services help you achieve the organic potential of your website, providing you with more information and a deeper understanding of your current performance levels. Our audits cover all aspects of your website, including technical performance, crawlability, content analysis, and competitor benchmarking.
Working closely with our team of SEO experts, you can achieve outstanding results by obtaining a clear understanding of your website and the organic landscape you are targeting. Discover what’s holding you back and implement a complete SEO strategy.
What is an SEO Audit?
An SEO audit is a detailed review of how well your website is performing organically within search engines, covering all aspects of your online presence and visibility. Our team works to benchmark your current performance, compare your efforts with your competitors, and outline all potential opportunities you could look to target to take your results to the next level.
We produce a detailed report containing deep levels of exploration into your site’s technical structure, on-page and off-page optimisation, keyword usage, content quality, analytics, and more. Let’s work together to ensure you have a comprehensive understanding of your current SEO performance, including areas where you excel and those where you are falling short.
What’s Included in an SEO Audit?
The extensive capabilities and SEO services provided by our expert team ensure that we can cover all aspects of your organic positioning and current performance. We leave no stone unturned, ensuring you gain a deep understanding of your website and other external ranking factors.
Our reports can then be used to develop complex SEO strategies, supplying you with actionable insights and data that can be used to outline the best plan of action.
Technical Performance
We review the technical aspects of your website, including page speeds, mobile-friendliness, crawlability, indexing, and website security. Combined with our technical SEO services, our audit can ensure all technical issues on your website are resolved and search engines can crawl your site as efficiently as possible.
On-page SEO
Our SEO audits analyse your website’s on-page features, such as metadata, header tags, internal linking, images, and content quality. We work to review your current implementations and outline any missing optimisations or improvements you could include to further improve the level of your on-page performance.
Off-page SEO
As well as looking at your website’s features, we also assess external factors that contribute to organic performance, including your backlink profile, social media presence, and online reputation. A good SEO audit will highlight what you are doing well and areas for improvement, not just on your site but surrounding factors.
Keyword Analysis
We’ll start by analysing the keywords your site currently ranks for, reviewing search volumes, keyword intent, and organic rankings, allowing us to develop a deep understanding of your current visibility. We then conduct in-depth keyword research to highlight high-quality terms that we could look to target moving forward.
Competitor Analysis
A major part of any useful SEO audit is a detailed analysis of your performance and visibility compared to your main competitors. In this part of the audit, we look at your rankings compared to your competitors, outlining terms you are ranking highest for and others that your competitors rank higher for, highlighting big opportunities to target.
Content Analysis
Our content analysis looks at all content across your site, including blog articles and key landing pages, to identify main gaps and opportunities for improvement compared to what is currently ranking well within search results. From this analysis, we can then create content calendars to work towards.
Analytics Review
We’ll review your website’s analytics to identify traffic sources, user behaviours, and opportunities for optimisation. Detailed tracking will allow you to make data-driven decisions to improve your organic performance, showcasing how your website is performing within search results and how users are interacting with your content.
Conversion Analysis
Analysing your website’s conversion rates and identifying opportunities to improve user engagement and conversion are essential. Through our detailed SEO strategies, we work towards targeting high-intent and quality traffic, ensuring we obtain the right type of users and not just a higher volume of untargeted traffic.
Local SEO
Our SEO audits also look at your local visibility, including local directories and Google Business Profiles, to ensure you are as visible in your local area as possible. We then use this data to direct our local SEO services and create a thorough strategy to achieve outstanding results, allowing you to reach your business goals.
Benefits of an SEO Audit
Undergoing an SEO Audit delivers multiple benefits, allowing you to make data-driven decisions by utilising actionable data that covers your entire SEO strategy. Our team brings over a decade of search engine optimisation experience, with our experts taking the time to uncover website issues, build the perfect solution based on current SEO campaigns, and help identify the current visibility issues of your website.
An SEO audit provides you with a clear image of your website’s organic performance, comparing it to others within your search landscape. You also gain access to the expertise and recommendations of our specialist team, giving you actionable insights and a clear plan to move forward.
Who Needs an SEO Audit?
An SEO audit is useful to any businesses or websites that want to improve their organic visibility, rankings, and performance. If you’re experiencing declines in your performance or need a fresh approach to your SEO implementations, a detailed audit is perfect for you.
We work with numerous individuals and businesses to conduct in-depth audits, including business owners, in-house marketing teams, and external consultants. Whether you need a one-off review, regular audits, or a new strategy, Rooster Marketing will have the ideal solution for you. Some of the signs that you may require an updated SEO audit include:
- Declining organic performance levels
- Poor visibility within search results
- Low volume or poor quality leads
- A lack of new ideas within your current strategy
- New competitors are gaining the advantage
Even if you’re not having any specific issues, an SEO audit can still be helpful to make sure your website is optimised for search engines and set up for long-term success. Don’t wait until your website is struggling to take action. Start today.
Our Technical SEO Audit Services
Technical SEO audits take a more detailed look at technical performance and include areas such as on-page optimisation, site speed analysis, and more. Completing a detailed tech audit delivers an insight into how crawler-friendly and indexable your website is, highlighting areas for improvement. These insights, combined with our technical SEO services, ensure your website has a strong foundation to build upon.
What to Expect
Our technical SEO audits include:
Site speed analysis: Analysing your website’s loading time and identifying factors that slow it down.
Mobile optimisation: Review your website’s mobile-friendliness and check for responsive design, mobile site speed, and mobile usability.
Crawling & indexing analysis: Evaluating how search engines crawl and index your site, identifying any crawl errors, indexation issues, or duplicate content.
Technical on-page optimisation: Checking for common technical on-page optimisation issues such as broken links, missing alt tags, duplicate content, and meta descriptions.
HTTPS implementation: Assessing your website’s security and checking if HTTPS is implemented correctly.
Structured data markup: Review your website’s structured data markup, checking if it’s implemented correctly, and identifying opportunities to enhance it.
XML sitemap analysis: Checking for an XML sitemap’s presence and accuracy.
Website architecture: Evaluating your website’s architecture, including the internal linking structure and URL structure.
Server and hosting configuration: Review your server and hosting configuration for any issues that may negatively impact your website’s performance and security.
Off-Page SEO Audit Services
Our off-page SEO services cover the external elements of search optimisation away from your website, including creating engaging video content, building natural backlinks through high-quality content, and much more.
An off-page audit allows us to assess these areas and understand how you are currently performing.
What to Expect
Our off-page SEO audits include:
Social media optimisation: Develop and execute a social media strategy to increase your website’s online presence, improve engagement, and drive traffic.
Online reputation management: Monitoring and managing your online reputation to ensure that positive content ranks high in search engine results pages (SERPs).
Video marketing: Creating and promoting engaging video content to increase your website’s online presence, improve engagement, and drive traffic.
Press release distribution: Distributing press releases to relevant media outlets to promote your brand and drive traffic to your website.
Backlink building: Creating and acquiring high-quality, relevant backlinks from other websites to increase your website’s authority and improve search engine rankings.
Local Audit Services
Local SEO considers all of the efforts that are crucial to appearing locally. We help you gain an understanding of your local market and research the relevant keywords to get in front of them. We can provide you with implementations and strategies for multiple locations, helping to improve your visibility within your surrounding areas.
What to Expect
Our local SEO audits include:
Local keyword research: Conduct keyword research to identify local search terms and phrases that are relevant to your business and target them in your content.
Google Business Profile optimisation: Optimise your Google Business Profile (GBP) to ensure that it is complete, accurate, and up-to-date, including adding photos, videos, and customer reviews.
Local citations: Building local citations, which are online references to your business’s name, address, and phone number (NAP), to improve your website’s local search rankings.
Local Schema Markup: Implementing local schema markup, which is structured data that provides additional information to search engines, to improve your website’s local search rankings.
Local Reviews Management: Monitoring and managing customer reviews on local review platforms, such as Google Business Profile, Yelp, and TripAdvisor, to improve your online reputation and search engine rankings.
Local Content Creation: Creating high-quality, locally-focused content, such as blog posts, videos, and infographics, to attract more traffic and improve your website’s local search rankings.
The time it takes to complete an SEO audit depends on the size and complexity of your website. An SEO audit can take a day to complete or longer, depending on the website.
Yes, an SEO audit is worth it because it can help you identify and fix technical issues, on-page optimisation opportunities, and off-page SEO improvements that can significantly improve your website’s search engine visibility and performance.
By conducting an SEO audit, you can ensure that your website is optimised for search engines and meets the latest SEO best practices. This can help you attract more organic traffic, improve your search engine rankings, and ultimately increase your online revenue.
It is recommended to conduct an SEO audit at least once every 6 months, even if there have been no significant changes made to your website or online marketing strategy. However, the frequency of SEO audits may vary depending on your business needs, the size and complexity of your website, and the level of competition in your industry.
If you have a large website with frequently updated content, conduct an SEO audit every six months or as needed to ensure that your website is fully optimised for search engines. Similarly, if you have a small website or a static website with minimal updates, an annual SEO audit may be sufficient.
