As part of our full search engine optimisation offerings, we provide in-depth technical SEO services. Our specialists work to improve the technical performance and health of your website, optimising site indexability and crawlability, enhancing load speeds, and analysing site architecture.

We cover all aspects of your website, not just making it easier for search engines to understand and crawl your pages, but also to provide searchers with a premium user experience. Don’t let technical issues get in the way of your organic success and work alongside our team to deliver a seamless online experience that converts high-quality traffic into leads and conversions.

What is Technical SEO?

Technical SEO covers all the factors that make up the backend structure and mechanical elements of your website, making it easier for search engines to discover, crawl, index, and serve your content to relevant searchers.

​There are numerous moving parts that make up technical SEO, including page speeds, mobile friendliness, HTTPS security, sitemaps, Schema Markup, and much more. A key objective of tech optimisation is to provide users with a good user experience, allowing them to navigate, interact, and complete actions on your site with ease. From website code to server configuration, we consider all technical aspects to ensure that your website can be crawled and indexed with ease.

Our Technical SEO Services

At Rooster Marketing, we provide a full range of SEO services, priding ourselves on the skills, knowledge, and results of our team. The most crucial factor behind technical SEO is that it converts leads and improves website performance.

Technical Website Audits

Our SEO audits involve analysing all the technical aspects of your website, such as page speeds, site structure, metadata, and URL structure, identifying issues and opportunities for improvement.

Site Speed Optimisation

Site speed is essential for the overall performance of your website, with our optimisations aiming to improve the speed at which your site loads, simplifying the users’ experience.

Mobile Optimisation

If you’re not optimised for mobile, your website runs the risk of excluding a large percentage of your audience, reducing your visibility. This includes responsive design and mobile-friendly navigation.

Website Architecture

There are numerous factors to consider within website architecture, such as site hierarchy, URL structure, and internal linking, all working together to improve the crawlability and overall flow of your website.

Technical Error Resolution

We have a team of web developers and SEO specialists who will take the time to identify and fix any technical errors, like broken links, content duplication, and crawl errors, for quick and impactful fixes.

Reliable Security

Our security optimisation includes implementing measures such as HTTPS encryption, website backups, and protecting you from additional threats like malware and hacking attempts.

Why Work with Us?

Discover why we have become the chosen technical SEO partner for numerous businesses, spanning across multiple industries.

We’re an Award-Winning SEO Agency

At Rooster Marketing, we have a dedicated and experienced SEO team with over 15 years of collective expertise and knowledge. We have worked with companies and websites of all types and sizes, leaning on the combined talent of our team to implement the right solutions.​

As part of our SEO services, our team works hard to stay at the forefront of the industry, meaning our technical capabilities follow current trends and technologies. We have a proven track record of delivering outstanding organic results across numerous campaigns, including tech-heavy projects.

Professional Web Developers

Our SEO team works closely with our web developers to ensure all projects we complete are built to industry standards, with SEO in mind. As well as marketing services, we also provide a wide selection of website development and design services, meaning we will have the knowledge and skills necessary to produce premium sites and applications.​

Our web developers will be with you throughout your entire project, giving support and advice whenever you need. From start to finish, we are here to help you, working to enable you to achieve your online goals and reach your true organic potential.

Clear Communication & Responsibility

Our entire team adopts a responsible approach to each project, with quality and clear communication at the core of everything we do. We believe in maintaining open communication with our clients, giving regular updates on progress, pauses, and ultimately, results.

As a trusted full-service agency, you can be confident that you are dealing with real people who are professionals in their respective fields. You can be assured that you’re in the best hands possible, with our team holding the qualifications and experience needed to assist you in your online journey.

Why is Technical SEO Important?

Technical SEO is important because it allows your website to be discovered, crawled, and indexed by both search engines and users. Additionally, it also provides you with a strong technical foundation, which will help with on-page and content optimisations moving forward.​

User experience is becoming increasingly more important, and by ensuring your website works how it should, and users can do what they intend, the better the position you will be in. As mentioned, there are numerous benefits of technical SEO, including improving organic traffic, rankings, and conversion rates. Strong technical performance also showcases to crawlers and users that you are a reliable source of information and that they can trust your website to gain the information or achieve the goals and actions they want to complete.

What Are The Benefits of Technical SEO?

Tech SEO delivers a wide range of benefits to websites and businesses of all sizes, ensuring users and search engines are able to navigate and understand your content. Some of the biggest benefits of technical SEO include:

Increase Visibility

Our technical SEO services help search engines crawl and index your website’s pages more effectively, making it easier for your website to be found by users.

Improved User Experience

Technical SEO ensures that your website loads quickly, has a clear site structure, and is easy to navigate, improving UX and reducing bounce rates.

Higher Rankings

Technical optimisation also helps improve your website’s content and structure, which can lead to higher search rankings and more traffic.

Increased Site Security

Technical SEO can help improve your site’s security by implementing measures such as HTTPS encryption, which helps protect sensitive user data.

Improved Mobile Experience

Another benefit is that it can help ensure your website is optimised for mobile devices, improving user experience and keeping you competitive.

Higher Conversion Rates

Through an improved user experience and higher traffic levels, technical SEO can help improve conversion rates by providing higher levels of trust and satisfaction.

How do I choose the right agency?

To ensure that you choose the right technical SEO partner, it is important that you complete thorough research to narrow down your options and have confidence in your choices. Aspects that you need to consider include: defining your goals, researching the capabilities and offerings of candidates, checking reviews and testimonials, and talking to the people you are potentially going to be working alongside.

At Rooster Marketing, we pride ourselves on the fresh and detailed approach we take to all technical SEO projects and clients we work with. Contact us today and speak to a member of our team, who will take the time to show you how we can help transform the technical performance of your website and why we may be the perfect fit for your business.

Do you offer ongoing technical support?

Yes, we offer ongoing support and technical auditing, continuously monitoring your site to ensure no new issues occur and that you remain in a technically healthy position. We can compile monthly reports, schedule regular meetings, and work alongside your team to ensure all new work is completed to a high standard.

Additionally, we also offer one-off, full-site audits, which look into all technical aspects of your site and its architecture. Our team will communicate with you the issues we have found, recommending the ideal solutions and next steps. Following our audit, we can implement the fixes ourselves, or we can consult your in-house team to ensure they are aware of any issues and how to resolve them.

What are some common technical SEO issues?

The issues your website may have will vary depending on the size, structure, and requirements of your audience. Some of the common issues we see across websites of all sizes include:

  • 404 page errors
  • Metadata issues
  • Duplicate content
  • Slow page speeds
  • Broken links

Whatever the issues your website has, you can be confident that our team will have the knowledge, experience, and know-how to resolve them all, ensuring your site is in as strong a technical position as possible.

How can I improve my website's technical performance?

There are multiple ways to improve the technical performance of your website, including enhancing page speeds, improving mobile friendliness, sitemap and URL optimisation, implementing structured data, and much more.

Our team will handle all issues, covering every facet of technical SEO to ensure your website is technically sound and that your site’s health is as strong as possible.

What is the difference between on-page and technical SEO?

Technical SEO focuses on the mechanical aspects of your website, ensuring it provides a good user experience and is able to be crawled by search engines. The main difference between them is:

Technical SEO: This refers to the optimisation of a website’s technical aspects to improve its search engine visibility and user experience. Technical SEO focuses on factors such as website speed, site structure, metadata, URL structure, coding, and mobile optimisation.

On-page SEO: This refers to the optimisation of a website’s pages to improve their relevance to specific search queries. On-page SEO focuses on factors such as keyword usage, titles, descriptions, header tags, and internal linking.

At Rooster Marketing, we provide full SEO services, covering both technical and on-page optimisation. Enquire online, and a member of our team will be in touch with you shortly.

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