Instagram is a relatively simple platform (in theory), allowing an image or video alongside a caption. You can also post ethereal content to Instagram stories in the form of imagery, video or text alongside a number of interactive features like gifs, polls, questions, stickers, interactive music and more!
- An inspiring platform, with incredible reach
- Shoppable product posts
- Plenty of conversations to join in on
- A real community vibe can be great to communicate good company ethos
- You need to invest in great visuals to be in with a chance of standing out
- Tons of research required to reach a genuine audience