Whether you are using Google AdWords for the first time or already have an existing account that needs maintaining, PPC can be a lot to get your head around. It’s about understanding how to reach your customers at the right time and in the right way. If you’re struggling to get the most out of your campaign or not sure where to start, why not speak to a Google Partner?
We’ve seen it time and time again, in fact, most of our PPC clients come to us after they have attempted to set up their own campaigns – and failed.
The initial setup of your PPC campaign is the most important element. Swotting up on Google AdWords is a great start, but knowledge is not the same as experience and this is where PPC can become much more time consuming if you are starting out as a novice. If not done strategically, you’ll just be throwing money down the drain.
Similarly, if you haven’t organised your Ad Groups very well, it can be very hard to monitor and manage, especially if someone who didn’t create the campaign has to pick up the account.
A Google Partner will know how to best organise your campaigns for ease of management as well as maximum return on investment, which leads us nicely onto our next point.
A prerequisite for Google Partner status is that you must meet Google’s performance requirement by delivering a solid overall ad revenue and growth for each of your clients. Therefore, by working with a Google Partner, you are working with professionals who have demonstrable success, regulated by Google themselves.
There is a wide range of information available for those looking for help with AdWords, but it can take a long time to understand it. Using a certified Google Partner will you peace of mind that you are getting expert guidance and support that is resulting in the best return on your investment within a quicker timescale.
Google Partners are marketing agencies like ourselves at Rooster.
You may have noticed agencies using a Google Partner badge on their homepage or footer. If you click on this badge and it sends you through to Google, then you will be able to see the agencies legitimate credentials. If you can’t click on the image, we would recommend that you check their Google Partner status officially here.
To ensure Google Partner’s keep up to date with advances in AdWords, they must retake their exams every year – by checking the agency’s status officially, you are ensuring you are not working with an agency who’s Google Partner status is no longer valid.
Rooster Marketing are proud to have earned the Google Partnership status as an endorsement to our skills and experience in search advertising. You can see our Google Partner official status here. To find out more about our PPC advertising, please see our PPC service page or contact us on 01962 841 200.