Transcript
I would start with your landing page, and then look at what you’re trying to target. If you’re trying to target people of a certain demographic or a certain type of user or member, whatever it may be, think of what they’re trying to get from you and what type of service you’re trying to offer. Think of what your company or you, yourself, can do for them. And then reverse engineer: so include what’s on your landing page, on your ads as well, and make sure that’s prominent as well as the ad. So then you’ve made sure that the user journey is consistent throughout.