Transcript
This is a difficult question, purely because various industries have different average cost per clicks. I would look at what your industry has as a whole, and then also what is converting. If you’re getting a high CPC, but you’re getting a good conversion rate and that conversion value is high as well, then you can probably take the cost per click. If you’re not getting any conversions coming from that, then that’s when that cost per click becomes more of a question.