PPC Keyword Research
A lot of PPC campaigns we see, unfortunately, are stuffed full of broad keyword matches. These either generate low-quality traffic or simply do not generate any traffic at all.
Keyword research for PPC campaigns is essential and really does pay off:
Here at Rooster, we use Google’s Keyword Planner. Keyword Planner is a free AdWords tool that helps you build Search Network campaigns. It does this by finding keyword ideas and estimating how they may perform. If you want to know how to use it, read our latest how to use keyword planner blog post.
Keyword Planer works by firstly, identifying high traffic search terms relevant to your service or product. These are then reconciled with information on competitors who are also bidding on a specific keyword.
Using Keyword Planner to identify high traffic areas with low competition serves as the crucial initial steps for any successful AdWords campaign.
Managing a single PPC campaign can be a monumental task in itself. It requires time, resource and money. And if the person managing the campaign does not understand the bidding system, it can potentially cost you even more.
A successful PPC campaign is all down to continuous management and monitoring. This includes bid adjustments, search query research and that all important keyword research!
Google offers advice and guidance with ‘opportunities,’ but, these can cost you 4x as much as when you started your campaign. This is where great PPC management comes; a ‘PPC pro’ can easily assess whether the opportunity highlighted is worth the extra spend.
Do you need PPC?
Think about it, are you first on search engines for what search term you want? If not, then it’s a likely possibility that PPC is the next stage for you.
Pay per click advertising allows you to be the top result in seconds, for the price you want and for however long you want. PPC really is so easy and very flexible: You only ever pay when someone actually clicks on your advert which improves your volume of visitors anyway, and you also can switch of any campaign in an instant.
Pay per click advertising has also been known to improve natural search engine rankings. This, in turn, improves overall traffic and click-through rates.
Contact Rooster about your PPC
We research, build and manage pay-per-click campaigns. Ours are designed to drive immediate, relevant traffic to websites. PPC often proves most effective after a new website’s’ launch whilst the performance of an organic SEO campaign starts to build.
Want to start your next campaign? Talk to Rooster.