why Instagram created Reels
Essentially, Instagram wanted a slice of the big old audience pie that TikTok has been enjoying for the last year or so. And how better to enjoy a good pie than to steal the recipe?
It’s not the first time that Instagram has pinched a competitor’s idea – remember Snapchat? Yeah me neither, because it’s all about Instagram Stories now.
Here are some tidy little stats about TikTok for you:
There’s speculation that Instagram has also “borrowed” the infamous format because of security issues in the US. President Trump isn’t a fan and wants it banned due to alleged Homeland Security concerns. So, if TikTok were to disappear from the US, there’s potential for Reels to fill a very large hole. Facebook (owner of Instagram and WhatsApp) is slowly eating up all the popular platforms and formats for itself. More eyeballs equals more money in Facebook’s coffers.
now for the fun bit: how can brands and marketers use Reels?
If you’re already making video content, get yourself on Reels. If it’s going to be anything like TikTok, this will be a place for all types of content. You can go down the classic comedy route or showcase products and brag about your social purpose. You can take your audience behind the scenes of your business, or give short bursts of daily inspiration.
Some brands have hit the ground running – like Louis Vuitton, showcasing stunning slow-motion shots of their high-end fashion items. The fashion brand is currently averaging five million views per Reel.
Red Bull France is pushing on its fun and wild brand by posting POV stunt videos of motocrossers thundering down a mountainside at breakneck speed.
ASOS is repurposing content posted on TikTok directly onto Reels. If it ain’t broke…
Netflix US has trawled its back-catalogue to pull out some meme-worthy clips – pairing them with relatable captions and encouraging sharing.
We’re talking about big brands with big budgets here – but for smaller brands, what’s the right content for reels?
- Virtual tours
- Product demos
- Team introductions
- News updates and insights
get your Reels on with Rooster
We create expertly scripted, storyboarded and art directed video content that pairs perfectly with our social media marketing services. For award-winning work that grabs your audience by the ruff, talk to us.