When you dream of creative flair, Manchester might not instantly cross your mind as the digital giant for a marketing and SEO agency. We should know since we recently discovered the power of having an office in London. Full of start-ups, small businesses and well-established agencies offering digital marketing services, London is thriving, but it isn’t the only place on the map making bold moves. Manchester is quickly showcasing itself as the place to be for prime digital talent.
According to Sphere Digital, Manchester is fast becoming the tech hub of the UK: with 23,000 jobs expected within the digital community over the next decade. In 2015, it was reported that the city was set to outperform the likes of Berlin, Tokyo and Paris, with employment growth at a 3.8% increase, surpassing some of the world’s leading capital cities.
what sets our Manchester SEO agency apart
Our well-catered method of SEO takes research to a new level.
We combine technical SEO and content-led SEO and turn them into a winning formula. With technical SEO, we perform an in-depth analysis of your website to highlight any and all performance issues. We then create a priority list of achievable actions that will have a great impact on your website and pass them over to our development team to fix.
Focused content and visibility in search engines
Content is still king. Did you know that 47% of consumers view at least 3-5 pieces of content created by a company before talking to a salesman from that company? It’s better that content is optimised from the get-go to truly entice your readers since 93% of online experiences begin with a search engine. We give your audience exactly what they are looking for before they even realise what they want. 75% of people never scroll past the first page of search engines, so it’s important to come out on top. Rooster produces high-quality, relevant content that achieves results from the start.
Backlink generation – taking control
Building backlinks to your website represents a “vote of confidence” from your audience. If many other valued sites are linking to your pieces of content, or simply your website in general, it shows that you are trusted and well-sourced.
Now, don’t get ahead of yourself and start increasing backlinks from all kinds of places, quality backlinks will get results over the quantity of what you build. Good backlinks will build your Domain Authority and, in turn, create a positive, loyal representation of your brand. With our clever curated content, backlink generation won’t feel so daunting.
Can SEO increase conversions?
Short answer, yes. Technical SEO can really encourage conversions to your site, which is what every business desires to increase.
Technical SEO focuses on fixing errors on a website to ensure a smooth user journey that focuses on guiding them through content before converting. If your website is slow loading, riddled with 404 errors, broken links, confusing menus and pages that lead nowhere – the user journey will be just as broken. Users don’t enjoy being inconvenienced, so may leave your site altogether, meaning you’ve lost a potential customer.
Likewise, technical SEO fixes work alongside content optimisation and backlink generation to improve your rankings in the SERP (search engine ranking page). Without these optimisations you may not rank as highly as your competitors, meaning your result may not be as appealing to click on for users. Low rankings mean your customers won’t even find your website, let alone convert!
What impact does this have on SEO?
61% of marketers believe that SEO is the key to online success. SEO is all about user experience, and your site should be working to its full potential overall. Speed, confident content and well-optimised focus keywords across the website are all key points to consider.
Speak to our Manchester SEO experts
Everything we do is crafted by our teams in Winchester, London and Manchester. We make digital, print and creative campaigns to give our clients results they can measure – delivering bespoke, creative marketing and advertising for businesses and organisations everywhere.
Get in touch by speaking to Milica in the Manchester office on 0161 302 8257 or filling in our contact form.