You may be a B2B business, targeting warehouse managers, LinkedIn would be a good channel to start with. Assuming warehouse managers don’t use channels like Facebook however could be a mistake. The chances are that – much like everyone else – warehouse managers use a number of social media channels. The success of your potential LinkedIn strategy could be dependant on how much time you have to spend creating engaging, thought-provoking, industry-current content. If you have the time to manage this, then it would make sense to compliment your strategy with a platform that you could use versions of your existing content on – like Twitter/Facebook. Unless your business is able to create regular video or visual content, it may not be worth initially investing your time in Youtube or Instagram.
Preparation is vital when it comes to choosing platforms. You need to understand your audience, their behaviours, the content you can commit to regularly producing and how each platform could work for you and your business. Ideally, you will get to a point where you can trial each available social media channel and work out the best ROAS on your time from there.