We initially made improvements to ACC’s existing website, helping them push their business further. We worked with them to understand the challenges with their current website, across their business and in their market. This highlighted the need for a new website to realise their vision.
Our developers worked to fix and update their existing website while a new design and development timeline was established. Their new, custom-built responsive website was launched by us in November 2018, after a careful planning period.
ACC’s business has three arms: Charter, ACMI and Aerotask. Each needed to be represented individually while falling under ACC Group umbrella. Using the newly created brand guidelines, we implemented each arm of the business into a responsive, user-friendly customer experience on the website. It matches the brand and subsidiaries exactly, down to the tone of voice for each and the image selection based on the guides.
All our work took into account our earliest conversations with the client – and the deep market research we conducted on their behalf.