A growing international school

ACS International Schools is a prestigious independent educator, with three UK schools and a growing presence in Doha. They came to Rooster with a new brand, but they needed to make an impact with their marketing materials. With their existing assets, plus the creation of new media, we brought their brand into the world.


We were tasked with applying their branding to a new set of brochures – using their brand guidelines to layout and design each page – and with crafting on-brand copy for every prospectus. Their most important message is ‘Ready’. We found new ways of pairing this word with the life skills that their students achieve through their tutelage. We helped develop the wording and linguistic style, focusing on the importance of the internationally recognised qualifications they offer.

Information booklets

Our brochures were designed in a way that split out easily – allowing us to efficiently produce a series of general guidebooks about each school, and specific leaflets about courses and age ranges. The imagery was hand-selected by Rooster, and messaging was tailored to each age group and course profile.

Adaptable adverts

We tailor the ACS brand for a variety of international publications, applying the same attention to detail everywhere to ensure brand consistency worldwide. No matter the shape or size of the print ad, we can present the ACS brand in the best way possible. With a bank of photography to choose from, we’re always able to find a solution when they come to us with a new print format.


Rooster’s in-house photography team used Adobe Photoshop to retouch, recolour and resize the images supplied by ACS, ensuring the best possible results in print and digital environments. We selected the best images – judging them not only on technical quality but also on emotional impact – to connect with the story each brochure wanted to tell.

Drone footage

Rooster shot and edited pristine drone footage of the school. The excellent quality of our work has led to ACS commissioning a virtual boarding hall tour, which will give users a personal and vivid experience of what life as a boarding student is like.

Digital advertising

We created a series of effective leaderboards, MUPs and banner ads for use in digital advertising around the web, supporting ACS in their growth internationally.

Our work together continues to build – and ACS has found a collaborative marketing partner in us.

Let’s Connect