LVS Ascot2CL Communications

Downside School

Downside came to Rooster looking for help in creating a compelling website for Downside School – a stunning and historic independent boarding and day school – and Abbey, a Grade 1 listed Minor Basilica. The brief was simple, integrate all four aspects of Downside life seamlessly into one offering: The School, The Monastery, The library and Old Gregorians.

School Marketing Website Design
Mobile Web Design

Responsive Design

Rooster delivered with an award winning website that manages to unify The School, Monastery, Library and Old Gregorians into one beautifully responsively site. This was achieved through an extensive Audience and Outcomes exercise, which gave us a complete understanding of the offering and highlighted key audiences. This involved some of the team spending three days and nights living with the monks of Downside and even the odd conference call with the Vatican! All in all a truly eye opening experience.

We Needed to Visually Excite

Because of Downside’s astonishing setting, a highly visual website was needed. To achieve this, we undertook a carefully planned photoshoot that would visually encapsulate and tie together each individual aspect of School Life. The results of this photoshoot are truly spectacular and perfectly capture Downside’s unique personality. To do this we ensured that the people and their personalities were at the forefront of each image, with the buildings never being the focus – or if they are, they are almost an afterthought. We also storyboarded, shot and edited an inspiring set of videos for Downside. Each of these, like the one featured above, celebrates the school’s dynamic facilities, individual pupils and breathtaking surroundings.

Photography Packages
School Photography Service
School Photography Services

An Ongoing Strategy

Whilst already being an extremely strong school within the Catholic community, we created an SEO strategy that promotes the School within the UK and their Sixth Form boarding to target prospective parents planning for the future. We’re also continuing to work with Downside to focus a PPC advertising campaign on marketing to local areas around the school.

Rooster have been amazing throughout the whole video
and website project, we can’t thank them enough.

Claire Wass

Marketing Manager, Downside School

Interested? Let's talk

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01962 841 200