Every brand journey is unique, and Haywood & Padgett’s was no exception. With over 35 years of heritage, they have the legacy. Our role was simply to help them present it in a way that felt relevant, human, and heart-led.
Baking over a million a day, Haywood & Padgett are undeniably the UK’s largest supplier of scones. People experience their beautifully crafted creations across the country, whether it’s in a café, tearoom, a homemade picnic, supermarket, or even an aeroplane! Although their products are rooted in tradition, the brand was looking for a fresh and more modern look for their online presence, one that spoke more directly to their customers. Together, we helped reposition their business with a stylised, joyful digital identity that captures the spirit of shared moments and simple pleasures.
We wanted to reflect the warmth and personality of Haywood & Padgett in a playful way. Working closely with the team, we developed a visual style that was dynamic, quirky, and distinctly their own. With a soft and dreamy colour palette and whimsical flourishes, as well as the addition of charmingly illustrated characters, our team really breathed new life into Haywood & Padgett’s website transformation. These elements dance on the screen with fun animations and scroll-triggered interactions, making the website feel nostalgic, yet fresh.
Marketing Manager - Haywood & Padgett