The brochure was designed to position the brand at an elite level; for uncompromising projects, where perfection is expected. The cover is minimal, with a flat colour uncoated stock, and a copper foiled logo with an embossed border. We designed every detail – from colour to copy – to exude confidence and quality.
Opening the cover reveals an interleaf of translucent paper printed with the brand emblem, followed by the brand overview statement. We then have a spread that talks about the history and values of the brand, where we start to introduce images. Throughout the brochure, key statements reinforce the messaging and positioning of the brand.
The brochure includes a simplified service rundown and case study pages, where we showcase the quality and bespoke nature of the projects completed. We used hero images that show different textures and finishes, as well as handcrafted furniture and inlay work. Text is minimal, letting the images speak for themselves, simply reinforcing the overall message.
The print finish is a metallic Pantone and copper foil.