GenesisCareOptima Systems

John Guest

As an international manufacturer and distributor of world leading plumbing systems, John Guest needed a new website which was very confident, corporate and product centric and that could be easily managed internally by the JG team. The brand also needed to be considered as their previous brand was spread across three separate websites which were confusing for their audiences.

The entire John Guest offering needed to be streamlined and organised in a way that focused clearly on the products that John Guest offer across the globe and also cater for devices such as mobile phones and tablets.

Manufacturing Marketing

Our Solution

Rooster created a fully mobile responsive, multi regional and multi lingual website which is built using an open source CMS to allow for quick and easy content updates to pages, products and articles. The previous separate websites were combined into one easy to manage solution that is flexible for future development.

The result, a modern, seamless solution that hosts to John Guest’s 6,000 plus products, movies, case studies and much more. The site has now elevated John Guest to the position that they needed to be in and is generating more sales leads to the team. Furthermore, admin time has been greatly reduced now that the team can manage their own content.

Illustration Design

Product Illustration Design

Interactive Schematic Diagrams

In order to aid with the user experience, we designed and developed the above Room Tour and accompanying illustrations. These worked together to offer domestic plumbers the ability to use interactive schematic diagrams as a means of exploring and accessing more information on John Guests domestic products. This has resulted in the user journey from discovering through to purchasing becoming more seamlessly integrated, which has placed John Guest at the forefront of customer satisfaction. By also ensuring that the iconic John Guest remained consistent through these two features, overall brand engagement is further cemented.


Website Design

Professional, friendly, knowledgeable and an agency that delivers, we continue to
work with Rooster on our creative, web design and digital solutions.

Keiran Sandal

John Guest

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