As part of market research, we wanted to gain a better understanding of the key competitors for push-fit plumbing. We wanted to know what sources or websites tradespeople use to keep up to date with industry news or for day to day business. We carried out vox pop interviews that comprehensively explored the connection between Speedfit and John Guest – and we were able to clearly establish which websites and sources tradespeople used frequently for their business.
We key identified competitors and assessed their strengths and weaknesses, with key insights into branding and the importance of product placement. We discovered how tradespeople rated other John Guest products, what the brand was best known for and the most important product features. This information was invaluable for future marketing.