Research for Smarter Insights
We wanted to gain a better understanding of the key competitors for push fit plumbing and establish what sources or websites tradespeople use to keep up to date, with either industry news or for day to day business.
The interviews supplied us with all of the information we were looking for – and a lot more. The connection between Speedfit and John Guest was comprehensively explored. We were able to clearly establish which websites and sources tradespeople used frequently for their business.
In terms of key competitors, we not only identified them; we were able to assess their strengths and weaknesses. In addition to this, we obtained key insights into branding and the importance of product placement. We discovered how tradespeople rated other John Guest products, what the brand was best known for and the most important product features. This information was invaluable for future marketing.