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Panmure Gordon
London’s oldest stockbroker, Panmure Gordon came to Rooster for a rebrand to bring back some of the brand equity and heritage they felt they had lost in previous years. We knew this project required a traditional influence, and while we took inspiration from the brand’s origin, we still believed it was important to add an element of modernity to ensure longevity.
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Back to the beginning
We took a close look at the history of Panmure Gordon and reinforced some of the legacies that had been left behind. The team began in-depth brand research, dissecting every evolution of the logo to extract the core essence of the brand’s originality. From this, we eventually settled on a simple, yet classic Serif-based logo that was inspired by a combination of the historic Panmure logos.
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Bold solid navy and well-proportioned layouts are all at the core of the Panmure Gordon 2023 rebrand
A seemingly simple heritage mark elevated the brand. After establishing the logo, we rolled out a full branding exercise which included all branding collateral and guidelines, leaving Panmure Gordon with an understated, elegant representation of the business that oozes an abundance of confidence.
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