With targeted Facebook audiences, we created campaigns for open days aimed at getting more admissions in for the new school year. The ads highlight everything that makes the school different, with a focus on pre-prep ages. Targeting parameters included parents of children aged 3-12, interested in private schools, within 20km of Winchester.
Combined, our open day campaigns reached over 47,000 people. The first campaign used assets provided by Pilgrims’ while we finalised our photography, reaching 19,000 individuals. A second campaign, using assets created by Rooster, improved on this by 47%. We
The end result? Pilgrims’ experienced an excellent turnout to their open day events – and unprecedented demand for their admissions team.