The same consistent tone of voice from the brochures was applied to all communications – including Facebook, SMS and PPC ads.
Rooster’s digital marketing team moved PPC activity away from broad, catch-all campaigns towards high-quality, qualified audiences. We created development specific campaigns, focusing on specific keywords with location modifiers.
Within just two months, we vastly improved CTR – by over 2,700% on previous activity. Conversions increased by 193% on the previous activity and CPA was slashed by 15%.
For Facebook, we implemented social content design, including slideshows built from existing collateral. Our laser-targeted strategy promoted show home and brochure launches, events and incentives – and built an enormous audience of active, engaged users.
Combined with SMS marketing, more people than ever before came to know and experience the Thakeham brand.