Bringing a Thakeham home to life before concrete has been poured with hyper-realistic CGI
To bring the new build homes to life before any concrete had been laid Thakeham commissioned a series of house CGI’s, street scenes and detailed site plans for each development.
It was essential the CGI work reflected the quality of each home and allowed potential homeowners to envisage what each home and surrounding plot would actually look like. The street scenes allowed customers to see each house in situ along with how the road sits alongside the homes, which start to build a strong image of the community they may be buying into.
When selling a home that’s yet to be built, it’s hard for customers to imagine what it could be like to live in, or how big the spaces would feel. To combat this issue Thakeham commissioned 3D floor plans, which combined with the CGI imagery of each home, helps each customer to really see how the homes are laid out and what to expect. These floorplans also included furniture which was essential to customers in understand the space that was available to them. This sense of space was essential in encouraging potential homeowners to invest in a home they couldn’t see or touch, before it’s foundations had even been laid.
The CGI’s Rooster delivered have since been included across various marketing collateral, including on the website and in our high quality brochures. They are a key component in all marketing communications and will be until all the sites are built and photography is completed. Currently it looks like the homes on some sites will be fully sold before photography will be needed which is excellent news!