An Agency will only Charge to Create and then Leave a Campaign
Turning on a PPC campaign and leaving it alone is a recipe for high costs, low revenue and unhappy clients. If any agency is doing this, they shouldn’t be offering their service.
Good agencies will look at how their campaigns are performing, at least, on a weekly basis. This strategy will allow for the continuous development and optimisation. Using these numbers, the agency in charge of managing a PPC campaign can then make educated adjustments in case a campaign is not meeting expectations.
We just Copy Competitors Adverts
This is bad practice for any marketing campaign, by copying your competitors you’re going to be no better than them.
Great PPC agencies will research, plan and implement optimised advert copy that aligns with your business objectives, your services and, more importantly, your USP.
PPC is the Solution to all of your Problems
It’s not, it’s a part of a well-rounded marketing solution that should be carefully crafted around your business objectives. Pay per click advertising works well with social advertising, a rebrand, search engine optimisation, a new web design project or a new website in general.
If you were to have a well optimised PPC campaign but your website is confusing, hard to use and frustrates users, you will be limited to the number of enquiries you will receive as after they click on the advert, the user journey with PPC is over and your website takes over.
Should you start outsourcing your PPC Management?
Having access to a dedicated, expert PPC team can help you avoid making expensive mistakes and help maximise the return on your advertising spend.
To summarise, we believe the key advantages of outsourcing are:
- Access to a dedicated team means you have access to expert and up to date knowledge.
- Optimised campaigns will ensure that your return on investment is increased.
- Your PPC strategy will focus on outcomes rather than just bounce rates.
- Your PPC campaigns on its own and will work side by side with your overall digital marketing strategy.
- Outsourcing frees up time enabling you to focus on other core activities.
If you would like to know more about our PPC services or to simply talk about an up and coming project, why not contact our team today on [email protected].