Roosters Solution to your Digital Marketing
Rooster’s digital team can help you manage complex customer relationships across a variety of channels with both digital and traditional marketing. We can give you the right tools and training to be able to respond to and initiate dynamic customer interactions for yourself.
For successful marketing, we can extract value from big data to help inform the making of bigger and faster decisions to help your business grow.
What is Digital Marketing?
Digital marketing is a blanket term covering all marketing activities that use digital channels and/or technology to markets to your customers.
It can be used for business to consumer marketing (B2C) or business to business marketing (B2B) – or even both!
Like inbound marketing, digital is all about promoting your brand and attracting an audience. This is achieved through attracting and retaining old and new customers by increasing traffic to your website, improving clicks through rates from search engines and ultimately improving conversions for purchases from your business.
These days digital media is absolutely everywhere. Consumers can access the information they need whenever and however, they like. This means that they are heavily and constantly influenced by others online. For marketers and brands, this means that a strong digital strategy is now an imperative.
Digital differs from traditional marketing in that it involves the use of channels and methods that enable businesses to analyse and measure marketing campaigns. Crucially this means that now we can see and understand what is working and what isn’t – and in real time!
Types of Digital Marketing
Digital is a vital aspect of your overall marketing strategy. More traditional forms are beginning to prove less effective as users are choosing more efficient and more easily accessible forms of web content over bulkier offline content.
Digital can and does come in many different shapes and sizes:
- Website development and design
- Marketing automation
- Search engine optimisation (SEO)
- Pay Per Click (PPC)
- Email marketing
- Social media marketing
- Content Marketing
Critically, all methods are 100% reportable. Meaning you can track and analyse where your money is being spent and how it’s working for you so as to increase ROI potential.