When it comes to mobile app design, it’s something that should not be taken lightly: it’s an investment. The UI (user interface) is the first thing your users will interact with on your mobile app and getting it right is fundamental to a successful launch.
It’s not uncommon for app developers to chop and change their designs quite frequently because to them, it’s simply a way for them to stand out from the crowd. But with the right mobile app design, you won’t have to change all the time. The key is to have a design that fits with your long-term business objectives as well your users.
With this in mind, let’s look more into mobile app design.
Mobile App Design, Who, What and Why?
Designing for a mobile app covers everything from how it will look and feel, to how it interacts with the user. It’s just as easy to succeed in one area as it is to fail in another. There’s a very fine line between designing apps for your users and apps for the internal team.
If you’re designing an app that caters for your internal team – stop. The user interface isn’t for your board of directors, it’s for your users. It’s for the people that will be using the app daily, weekly or even hourly.
If you develop a UI that doesn’t cater to needs and requirements, that doesn’t consider previous behaviour, customer insights and market research, you could end up spending a lot of money on an unappealing, unsuccessful app.