The most important part of our website design was the shop, with Ajax-driven search capability. We had to make an easy to use, quick to search and trustworthy purchasing platform that would help Carters convert users online. We introduced variable sales boxes for special offers, dynamic filtering on sales pages and tailored sorting of products – allowing users to find equipment by engine type, price range and more. Our designers and developers worked closely with the client to craft an easy shopping experience.
Clear buttons and navigation match the expectations that modern shoppers have for other eCommerce websites. Logical breadcrumbs step back to previous pages, to further ease the shopping experience. The basket confirmation and forms are also very simple and easy to understand, making the route to conversion as hassle-free for their customer as possible.