In order to work properly, our creative concept had to be meticulously planned. The images were very carefully storyboarded before shooting, to provide a strong visual link when placed together. Our photography team went on location to capture the breathtaking images of a school full of activity – telling the story of life at Downe House.
The images were backed up with a strong message: ‘whoever you are’, ‘whoever you want to be’ ‘be a Downe House girl’
On the website, images were paired in animations which snap together. This created a strong visual identity for the school. Two sides: one traditional, one modern – both working together to nurture the bright young talent of tomorrow.
Our vivid photography is still a key feature of the school’s marketing materials, edited and developed by our team to work perfectly in digital and print.