Technograph wanted to improve their brand presence within their industry. To best understand the business, we organised a site visit to research the products and to get a real feel for what Technograph had to offer.
It became clear they were a detail-oriented business, which came across in the way they approached their work. In the early stages of their new logo identity, we looked at incorporating circuit boards and components, to subtlety highlight the core of the business. This developed further once we put the situation under a microscope.
Viewing the circuits this closely showed the intricacies of each component – and we wanted to show this in a clean and simple way. We had to make it obvious that you were looking at a circuit, but we also had to make it exceptionally clear.
Through the logo journey, several workable ideas developed. Eventually, the final logo took on everything we had developed. It was applied to an early stage concept that created a ‘T’ shape. This was then integrated with the circuit and wiring idea – and Technograph’s icon was born.