What content management system(s) do you work with?
It’s imperative for your marketing & digital teams to be fully equipped when it comes to digital promotion; a content management system (CMS) will ultimately determine the ability to manage your own web presence.
There are many recognised CMS platforms available such as WordPress, Drupal or Kentico, each with their own merits and pitfalls. A typical web design agency will most likely have a preferred CMS, and a good agency will always give you options.
Be careful when signing up for a custom or bespoke CMS as these often cause problems 2-3 years down the line. If a custom CMS is built for your business, you are likely to be tied to it’s creator for many years to come.
Do you understand the basic principles of search engine optimisation?
Not every agency will be fully equipped to provide search engine optimisation (SEO) solutions, but an understanding of the core principles of SEO will inevitably determine how discoverable your website will be.
SEO needs to be considered from the ground up, and a good web design agency will typically provide a thorough consultation before building a sitemap and redesigning your website.
SEO is not important for everyone, but a good web design agency should always adhere to the basics. As long as you have the ability to manage and implement basic SEO tasks, you won’t need to start from scratch when the time is right.
Do you understand my business goals?
Many businesses commission a website to improve the performance of their digital marketing efforts; a website is a marketing tool that supports a brand and helps generate new business. Lead generation might not be at the top of your priority list, but it’s likely to be a consideration in the not-so-distant future.
Make sure that your web design agency fully understands your business goals, as these will ultimately shape the design of your website. A good website redesign will compliment your content to help convert website visitors and drive your business forward.
If you would like to learn more about the role of web design in digital marketing, why not join us at the next Rooster Breakfast Club?