When considering the prospect of a new site, many organisations often overlook the time and care that will need to go into the site copy. Often as part of the redesign new pages are created that didn’t exist before. All pages need sufficient copy in order for your site to not be penalised in search engines. In order for these pages to rank within search engines, the pages must also be SEO optimised.
If you don’t have the skills in-house, then it can prove to be very beneficial to outsource your website copy. Outsourcing ensures that the quality of content written is exceptional and error-free as well as being optimised to rank well in search engines.
A lot of time and resource was saved when website copywriting was outsourced to Rooster on this project.